Problem
Lack of tailored resources for men transitioning into fatherhood.
Proposed Solution
An app that is relevant, up-to-date, cost-effective & tailored to dads-to-be.
Target Audience
The target audience is first-time fathers, so men, aged 18-40 years old. At a minimum, they have a high school diploma and/or further education. They are typically married or in a relationship at the time they are becoming a father for the first time. They may feel pressure to be the best traditional dad, especially if their dad played a traditional dad role in their life. They have a need to feel validated through spending time with their family, and through caring and providing for their family. Pre-existing mental health issues or underlying mental health issues may be heightened during this significant time in their life because of the added pressures of having a baby for the first time.
App Store Mock-Up
App Store Advertising Mock-Up
Onboarding Mock-Up
Creating a New Account Mock-Up
After Creating An Account Mock-Up
Home Page & Main Features Mock-Up
Local Chat Mock-Up
Pregnancy Progress Tracking Mock-Up
Daily Mental Health Tracking Mock-Up
Learning Resources Mock-Up
Log-in Screen Mock-Up
Poster Ad in Waiting Room
Instagram Post/Ad Mock-Up