Event Branding
Preliminary Sketches
My Concept
The simplicity of the logo contrasts the use of imagery & illustration throughout the rest of the branding. It allows for the student's work to be the focus & shows how strong they are. The use of natural plant life as imagery alludes to the idea that all the grads have grown into the beautiful & talented people they are today because of their last 4 years at Conestoga.
Plants take time to grow & over time they bloom into a beautiful creation similar to the grad's journey through the Bachelor of Design Program at Conestoga. Over time they develop their skills and abilities resulting in their finished portfolios of all the work they've created from their 4 years.
Social Media Applications
Social Media branding is very important to establish the event's online presence. This is a key tool in promotion & appealing to the intended market for this Grad Exhibition.
Print Media Applications
Problem: The 2021 Bachelor of Design graduating class at Conestoga College do not know if their show will be in person or digital this year.
Solution: Develop a strong online & digital presence for the branding of the event as well as the necessary print media in case the event is held in person.
Additional Promotional Materials
The print mock-ups are intended for additional promotional material as well as the branding pieces that are part of the in-person event. This includes the name cards & the welcome poster that greet guests as they walk in.
Thanks for viewing, feel free to reach out if you want to know more!